Project Description

Lincoln Park Zoo has been with the City of Chicago since 1868. When you go visit the exhibits today you can tell which plaques, signs, and other forms of their branded environment that has stayed there since then. For this project we spent around 5 to 6 weeks working on how we would imagine the zoo towards "today's" standards. In my group we wanted to have our deliverables to get the idea of getting closer towards nature with our use of animal textures and close photography. I was tasked with creating the new symbol for the logo, welcome banners, merch, and I also implemented a new use of one of their walls within the African Journey exhibit.